Pellegrin

With 180 years of history, Maison Pellegrin is a symbol of jewelry in Provence and has accompanied families in the region for generations at important moments in their lives. It is recognized for the quality of its stones and the excellence of the jewelry art carried out in its workshops in Provence.
Driven by a growth objective and the need to refresh its image, the house has initiated a major overhaul of its product strategy, marketing and internal organization.

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• Develop the Pellegrin & Fils brand and its marketing
• Boosting product development
• Deploy a high-end omnichannel customer experience
• Optimize internal collaboration and communication processes

• New art direction and brand platform
• Restructuring collections
• New transaction site and redesign of the digital ecosystem
• Photo and video production
• CRM and marketing automation plan
• Media and external communication launch plan
• Digitization of stores for order management
• Digitalization of workshop production and performance management
• Centralization of project management and communication methodology
• Recruiting marketing positions and implementing HR tools