Analysis and strategic positioning

Notre approche

Understand your customers, competitors and fundamental trends to build a solid, differentiating and sustainable positioning.

We support companies in the analysis of their markets, whether they are in the start-up, diversification or repositioning phases. Our approach combines data, field observation and collective intelligence to inform strategic decisions. We translate insights into concrete areas of development, allowing you to adjust or confirm your brand, offer or business positioning.

Methodologie

Our approach combines the rigor of strategic analysis with the dynamics of design thinking. We start from the reality of uses, customer expectations and weak signals to formulate testable hypotheses, then co-build with your teams the most valuable scenarios.

Déroulement projet

Average duration between 4 and 8 weeks depending on the extent of the market and the desired depth of study.

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Phase 1 — Diagnosis and scoping

Definition of the scope of study: market, segments, actors, geographical areas.

Identification of internal challenges (offers, customers, growth objectives).

This phase makes it possible to clarify the strategic problem and to prioritize the areas of analysis.

Phase 2 — Data Collection and Analysis

Documentary studies, benchmarks, customer interviews and quantitative analyses as required.

Mapping the competition, emerging trends, and buying behaviors.

At the end of this phase, you have a clear vision of market dynamics and opportunities for differentiation.

Phase 3 — Positioning and screenwriting

Collaborative workshops to define possible positioning axes: value, image, competitive territory, brand DNA.

Assessment of scenarios according to the criteria of attractiveness, feasibility and coherence with the vision.

One or more positions are formalized and argued for decision.

Phase 4 — Strategic Recommendation and Roadmap

Consolidation of lessons into a strategic deliverable.

Definition of implementation levers (offer, communication, product, channels).

This phase concludes with a clear and actionable roadmap to deploy the chosen positioning.

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Livrables

Internal diagnosis and mapping of issues
Competitive and sectoral benchmark
Analysis of trends and weak signals
Summary of customer studies and behavioral insights
Market and opportunity mapping
Positioning axes and strategic scenarios
Final positioning recommendation
Action plan and implementation road map
Presentation and feedback materials