E-commerce site

Notre approche

Combine strategy, design, and technology to create a seamless and profitable shopping experience where every interaction counts for conversion and loyalty.

We support brands in the design and redesign of their e-commerce sites, from the strategic framework to the operational launch. Our approach combines customer knowledge, experience design and technical expertise on modern platforms (Shopify, Webflow E-commerce, WooCommerce, Prestashop). We work on the overall coherence of the journey: from the first contact to the order, through storytelling, performance and data.

Methodologie

We see an e-commerce site as a living product, at the crossroads of marketing, design and technology. Our approach combines design thinking to understand uses, agility to iterate quickly, and a continuous “test & learn” approach to maximize conversion and customer value.

Déroulement projet

Average duration between 2 and 5 months depending on the complexity of the catalog, the necessary integrations and the maturity of the content.

Phase 1 — Diagnosis & digital strategy

Analysis of the brand, the performance of the existing site and customer journeys.

Definition of objectives: acquisition, conversion, loyalty, average basket.

This phase results in a clear e-commerce strategy, aligned with your brand and your business ambitions.

Phase 2 — UX/UI design & content

Definition of purchase paths, navigation structure and wireframes.

Creation of the design system, high-fidelity mockups and content templates.

Writing or supporting the production of conversion-oriented texts and visuals.

At the end of this phase, all content and design are ready for integration.

Phase 3 — Technical development & integration

Choice or validation of the platform (Shopify, Webflow, WooCommerce...).

Front-end and back-office integration, product configuration, payments, deliveries, CRM and analytics.

Performance tests and technical SEO optimization.

The site is ready to be put online in real conditions.

Phase 4 — Launch & performance management

Controlled online delivery, monitoring of key indicators (traffic, conversion, average basket, retention).

Quick post-launch adjustments and implementation of management dashboards.

Support in taking charge of the back office and in the autonomous management of the site.

Phase 5 — Ongoing Optimization

Data analysis, A/B tests, UX recommendations and functional evolutions.

Implementation of marketing automations (e-mails, CRM segmentation, retargeting).

This phase guarantees increased performance and profitability over time.

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Livrables

E-commerce audit and performance analysis
Definition of purchasing objectives and personas
Conversion strategy and navigation architecture
UX/UI wireframes and mockups
Design system and product/content templates
Full integration of the site on the chosen platform (Shopify, Webflow, WooCommerce...)
Setting up payments, delivery, taxes and CRM
Technical SEO optimization and analytics
Administration guide and site management training
E-commerce performance dashboard
Continuous improvement plan and evolving roadmap